The implications of these and other findings are discussed. We also find that regional variables percentage of employment in the services sector, gdp per capita, ict capital show a positive influence on internet use by individuals. Based on an empirical survey of 199 internet users it was found that certain demographic factors, namely age, education and income level influence internet users concerns for information privacy. The internet habits and uses survey template offers survey questions which can be influential in learning about the comfort levels among customers for internet usage, online product purchasing preferences, issues with the internet today and other such factors related to internet habits and uses. Influence of demographic factors on users adoption of electronic banking in ethiopia. Influence of demographic and environmental factors on. Lallmahamood m 2007anexamination of individuals perceived security and privacy of the internet in malaysia and the influence of this on their intention to use ecommerce. A study on the demographic factors influencing the adoption. You will want to reflect on your community and decide what factors might have an influence on participation and it may differ from that which has been true in the past.
Sonia livingstone, ellen helsper balancing opportunities and. Jan 05, 2016 5 nonproduct factors that influence purchase decisions. Furthermore, customer related factors such as socio demographic variables, attitude, and cooperation influence the quality of care provided. Jan 25, 2019 effect of demographic factors on consumer behavior. Age gender income occupation marital status these factors are typically discussed in various types of research. Typical factors include age, gender, marital status, race, education, income and occupation.
Consistent with research on the digital divide, path analysis showed a direct influence of age and. Furthermore, a novel model which outlines the relationships between privacy and. For some demographic groups such as young adults, college graduates and those from highincome. Examining the influence of demographic factors on internet. Businesses also use demographic factors to segment an audience into smaller target markets. Demographic factors are personal characteristics are used to collect and evaluate data on people in a given population. Colonialism has had a significant impact on development.
You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic. This study aimed to evaluate the associations of selected demographic, individual, social, and environmental factors with moderatetovigorous physical activity mvpa in a sample of children and adolescents. Internet seen as positive influence on education but negative on morality in emerging and developing nations internet usage more common among the young, welleducated and english speakers as more people around the world gain access to all the tools of the digital age, the internet will play a greater role in everyday life. Social networking sites and our lives pew research center. The influence of education, age and occupation seem to be particularly strong. Chapter 811 government practice questions flashcards. This study aims to identify the pattern of the internet usage in the country. Different researches are conducted to determine the behaviour influencing factors and attempt to understand and. Another business might target retired couples for a travel excursion. Since the last census was held 2011 there have been important changes to the membership of the european union, with many of the former east european states now full members, and their citizens legally permitted to travel and work as. This study aimed at determining the impact of demographic factors on the internet usage purposes of high school students. Socioeconomic factors affecting home internet usage patterns.
To concentrate on a particular type of customer, many businesses engage in market segmentation. Impact of demographic factors of consumers on online shopping behaviour 44 purchases from internet by just looking at price, but ultimately may land up paying more due to transaction cost. Which of the following is not a research finding regarding the internet as an information source. What factors influence internet use among teens english. What demographic factors influence who uses the internet. To identify the impact of demographic factors impacting online shopping behavior of consumers with special emphasis on age, gender, education, income possession of internet, frequency of online purchase, motivation drives for online purchase research hypotheses h1.
The relative influence of demographic, individual, social. Also, researchers have studied the demographic factors that influence use of internet resources among different categories of professionals including medical doctors 16, 18, 21, 26. Analysis of demographic factors, internet usage and online. Pdf demographic factors affecting internet using purposes of. The internet has become part of todays teens culture and they are very familiar on how to use and navigate in it. This process involves taking a larger target audience and breaking it. The significance of demographic factors in the specific target population within the. A study on the demographic factors influencing the. Environmental factors consist of economic and social influences. The dls acted as a filter for the influence of the socio demographic variables. Marketing research, in particular uses demographics to determine a market segment that shou.
Further, we found that facebook users are even more likely to be trusting. Age, income, gender, ethnic background and family life cycle are all important factors of demographic segmentation. Jul 09, 20 the working title of my research is drafted as a study on the demographic factors influencing the adoption of ebanking in india. Furthermore, customer related factors such as sociodemographic variables, attitude, and cooperation influence the quality of care provided. Therefore, to help understand how other factors influence a persons health, we must turn to certain demographics, or statistics about a given population, such as those that look into age, gender. Colonialism is the policy or practice of taking full or partial political control over another country, occupying it with settlers, and exploiting it economically.
For example, demographics are better at predicting early adoption but become less important for general adoption. The sociodemographic divide in internet usage moderated by. Since the early period of internet use, its traditional tools have improved enormously in terms of the quality of digital services e. Traditional books and influence on public library systems. Waterstones is one of the largest bookstores in britain. Mvpa was assessed among youth n 294 1017yearsold using the actigraph accelerometer. E banking has become a rising concern for academics. Using probit models we obtain that sociodemographic variables explain internet use in spain. Marketing includes a broad range of business activities that range from research and development to promotion and support after the sale. There are a variety of factors which influence marketing in the travel and tourism industry, this includes the negative and positive factors which have influenced the marketing decisions. Not sure if you can write a paper on environmental factors affecting the marketing of. New socioeconomic and demographic factors may influence response rates, including older residents, households without computers or homes with inadequate access to the internet. Pdf relationship between demographic and internet usage. The impact of customer demographic variables on the.
This booklet contains the overview from the forthcoming book, africas demographic transition. Effect of demographic factors on consumer behavior. Governments, corporations and nongovernment organizations use demographics to learn more about. However, there is a dearth of information on the influence of internet accessibility and demographic factors on utilization of webbased health information.
Like any other business, it is affected by environmental factors that influence its marketing operations. The significance of demographic factors in the specific target population within the market environment. Environmental factors affecting the marketing of waterstones. Which of the following is true regarding the internet as. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Demographics is the study of a population based on factors such as age, race and sex, among others.
Consumer behavior can be affected by several factors. Apple users are 94% more likely to be affluent than others who utilize mobile devices on a regular basis. Exploring the effects of demographic factors, internet. A third influence on population structure and health arises from migration and the social status of migrants. Apple has done an excellent job at database marketing for their new products and services. It can be different from person to person based on his age, income, sex, education and marital status. Factors affecting internet use in a saturatedaccess population. One of the key factors affecting the growth of ecommerce is the lack of internet users confidence in online information privacy. Internet seen as positive influence on education but negative. Marketers prefer using demographic factors in segmentation of their markets. Pdf one of the key factors affecting the growth of ecommerce is the lack of internet. To examine the factors hindering the effective use of electronic resources for improved reading culture of students in the university.
Pdf demographic factors affecting internet using purposes. Sep 29, 2019 demographics is the study of a population based on factors such as age, race and sex, among others. This process involves taking a larger target audience and breaking it down to a. We used regression analysis to control for other factors and found that a facebook user who uses the site multiple times per day is 43% more likely than other internet users and more than three times as likely as noninternet users to feel that most people can be trusted. Influence of demographic factors on users adoption of electronic.
Pdf examining the influence of demographic factors on internet. Using probit models we obtain that socio demographic variables explain internet use in spain. A pdf of the final, fulllength book will be available at openknowledge. Using an extension of the technology acceptance model. We also find that regional variables percentage of employment in the services. Governments use analysis of the demographics makeup in a population to plan strategies and ongoing public service programs. Studies related to the factors that affect customers ebanking usage behavior. It also provides relevant information for sociologists, psychologists and other professionals who are involved in examining social uses in the adoption of ict in regional areas generally and in. The socio demographic factors were associated to the most basic levels of access and use of the internet. Influence of internet accessibility and demographic factors on. Demographics of internet and home broadband usage in the. This paper analyzes the impact of a variety of socioeconomic and regional factors to explain internet use by individuals in spain. Youth completed measures of demographic and individual variables related to physical.
Youth completed measures of demographic and individual variables related to physical activity. Internet seen as positive influence on education but. Demographic factors that have either a limited or no impact on book reading include age, income, presence of children, residing in an urban area, language, country of birth and activity limitations. Effect of demographic factors on elearning effectiveness. This study has allowed for the identification and verification of three levels of. Examining the influence of demographic factors on internet users. The population of the study consisted of students between 9th and 12th. Nevertheless, this area is not well studied from the viewpoint of ethiopian banking customers. Influence of demographic and environmental factors on internet use by students of university of iloring, nigeria. These include databases, ebooks, bibliographies, drug information sources. Visit for more related articles at journal of internet banking and commerce. What are the historical reasons for varying levels of national development. The impact of customer demographic variables on the adoption. An study of factors affecting on online shopping behavior.
Sonia livingstone, ellen helsper balancing opportunities. Mar 19, 2015 internet seen as positive influence on education but negative on morality in emerging and developing nations internet usage more common among the young, welleducated and english speakers as more people around the world gain access to all the tools of the digital age, the internet will play a greater role in everyday life. Organisational factors include management style, working conditions, and relationships with coworkers. When it comes to choosing one product versus another, consumers whether consciously or subconsciously weigh a variety of factors. It also provides relevant information for sociologists, psychologists and other professionals who are involved in examining social uses in the adoption of ict in regional areas generally and in australia, in particular. The effect of demographic factors on the behavior of. The significance of demographic changes for the health of. To identify the reading pattern of the students of adeleke university. Additional demographic factors used for public and business assessments include religion, family. The purpose of this paper is to examine the factors influencing use of the internet by students of the university of ibadan, nigeria, and to establish the variation of this use by students personal characteristics, and as a result to recommend improvements where necessary to the benefit of the student community. Based on a sample size of 990 respondents recruited through social media across the kingdom of saudi arabia, the study explores the relationship between the internet usage and various demographic, social, economic, and behavioral factors.
The sociodemographic divide in internet usage moderated. Governments, corporations and nongovernment organizations use demographics to. The significance of demographic changes for the health of the. The purpose of this paper is to determine demographic factors that influence the adoption of internet banking services in a bid to improving the situation. Thus, these extra costs become very crucial in online shopping. Exploring the effects of demographic factors, internet usage.
The park is going to use an age range of 260 years of age so they can include. Internet habits and uses survey template questionpro. Effect of demographic factors on elearning effectiveness in. Socioeconomic factors affecting home internet usage. In media studies, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media cultures effects on individual or an audiences thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. To examine the factors hindering the effective use of electronic resources for improved reading culture of. Due to the limitations in accessing the population of developing economies, a sample of one bank was selected from a developing nation, ghana. Gender elaine is considering the purchase of a computer and is aware that toshiba and. The boom about baby boomers the population of the usa has from from a bustling 76 million in 1900 to a whopping 3 million in 2011. Pdf this study aimed at determining the impact of demographic factors on the internet usage purposes of high school students.
Gender elaine is considering the purchase of a computer and is aware that toshiba and hp are brands in this product category. The idea that internet trafficemails, website content, videos, and phone callscan be transmitted through the internet pipeline without. Mass media is known as being one of the most significant forces in modern culture. To assess the influence of electronic resources use on reading culture of students of adeleke university, ede. Others factors such as gender and internet experience were found to have no influence. Oct 28, 2014 this study aims to identify the pattern of the internet usage in the country. Influence of internet accessibility and demographic factors. Influence of internet accessibility and demographic. On the next few pages i am going to explain the effect of all the factors and include examples in my answers from travel and tourism companies. This is mainly thanks to the fellas in uniforms coming back wwii and the like and just couldnt help themselves to their wives from 1946 to 1964. Examining the influence of demographic factors on internet users information privacy concerns. Start studying chapter 811 government practice questions. Demographic factors affecting internet using purposes of.
Jun 12, 2019 when pew research center began systematically tracking americans internet usage in early 2000, about half of all adults were already online. Which demographic factor has the least influence on u. Clemes md, gan c, du j 2012the factors impacting on customers decisions to adopt internet banking. The significance of demographic factors in the specific. Jul 26, 2014 organisational factors include management style, working conditions, and relationships with coworkers. Which demographic factor has the least influence on us. Specifically, this paper will focus on organizational and occupational commitment within the context of employee education. The digital literacy support dls could moderate the obstacles derived from age and socioeconomic resources.
Nov 22, 2019 1 in 4 people in the 1834 age demographic express a strong interest in purchasing an apple product at some point in the next 6 months. The dls acted as a filter for the influence of the sociodemographic variables. In an effort to organize these factors, it would be appropriate to create two distinct categories. Also, researchers have studied the demographic factors that influence use of. A company might focus its marketing efforts on 18 to 24yearold women, for instance. It is the innovation of e banking that has resulted in cost and time reduction for the employees and consumers for the completion of their banking transactions. The demography of a region includes population size and composition, as well as key socioeconomic attributes such as literacy levels and wide or narrow disparities in a societys distribution of income. An study of factors affecting on online shopping behavior of. Relationship between demographic and internet usage.
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